Preferred Placement
Front Page (full color) $1,098
Outside Page (full color) $896.00
*
(scheduled quarterly)
Inside Placement
Full Page (112 in.) $739.20
¾ Page (84 in.) $657.72
Half Page (56 in.) $438.48
Quarter Page (28 in.) $235.76
Eighth Page (14 in.) $121.66
Sixteenth Page (7 in) $62.09
Color Charge
Spot Color $100 per color – any size ad
Full Color $200 – any size ad
Mechanical Requirements
Column Depth 16 inches
Number of Columns 7 per page
Full Page: 7 columns x 16˝
Front Page: 7 columns x 13.5˝
Column Widths
1 = 1 3/8˝ (8.5 picas)
2 = 2 7/8˝ (17 picas)
3 = 4 3/8˝ (26 picas)
4 = 5 7/8˝ (35 picas)
5 = 7 3/8˝ (44 picas)
6 = 8 7/8˝ (53 picas)
7 = 10 3/8˝ (62 picas)
ACCEPTABLE FILE FORMATS INCLUDE .PDF AND .EPS • RESOLUTION OF 300 DPI OR MORE
Inserts: Target Market Available
$45 per thousand – 5,000 to 15,000 inserts
$39 per thousand – 15,000 or more inserts
- Minumum insertion 5,000 pieces.
- No larger than 8½" x 11" finished size.
- Must be bundled or boxed.
- Delivery of inserts must be no less than 7 working days prior to publication.
- Display Ad deadline is Wednesday at 5:30 p.m. for Fridays issue. (Holiday deadlines may vary.)
Payment Information
• Political, out-of-state, and transient advertising must be paid in advance.
• Church & Non-Profit organizations — 15% discount.
• Ad agencies — 15% discount. Ads must be camera ready to earn discount.
• Display advertising must be paid in advance unless an account has been established.
• All accounts are due and payable by the 10th of the month following placement.
• Yearly contract rates available upon request. Ask about our special programs.
Policy
• Ad Deadline is Wednesday at 5:30 p.m.
• Trader’s Shopper’s Guide reserves the right to reject or edit
any advertisement.
• Positioning is not guaranteed unless “Preferred Placement”
is purchased.
• PROOFS: Early copy assures proof.
• Trader’s is not responsible for any errors on advertisements
which are placed in camera ready form.
• Trader’s is not financially responsible for typographic errors
or omissions. Liability shall not exceed the portion of space
attributable to the error. Trader’s must be notified within 5
days of publication. Credit is allowed for one insertion only. |
